API Interview | Satisfyer & FUN FACTORY - German Twin Stars Pioneering a New Era in the Industry

Since the birth of the world’s first sex shop in Germany, German brands have been active at the forefront of the sexual health industry. Satisfyer and FUN FACTORY are the dazzling“twin stars”known for their innovation within this field.

Satisfyer，The world's leading sexual wellness brand, advocates for sexual health as something accessible to everyone, integrating technological innovation and sexual health, and is committed to creating a pleasant multi sensory experience for consumers. Satisfyer provides users with the most comprehensive, high-quality, and affordable innovative product range. It is currently sold in over 100 countries, with hundreds of products and over 500 design awards, and enriches the love life of over 100,000,000 people. As one of the fastest-growing sexual health brands in the world, maintaining a leading position in the industry. Through innovative and patented Air Pulse Technology, Satisfier has created a global bestseller in sexual wellness, Satisfier Pro 2, with over 30 million units sold.

FUN FACTORY is a premium German brand founded in 1996 , advocating for a fulfilling, liberated, and playful approach to sexuality，stands out in a crowded market for its 30-years history of innovation and high standards. As a leader in the sexual wellness industry, FUN FACTORY has always been driven by a passion for pushing boundaries and creating devices that offer new experiences. From being the first to introduce medical grade silicone in sexual wellness devices to designing the world’s first waterproof and rechargeable vibrator, FUN FACTORY has consistently set new standards in the industry.

Now, Satisfyer and FUN FACTORY as the exclusive sponsors of APIEXPO 2025，will approach the Chinese market together with a dual brand strategy， with the hope of exploring the future of the sexual wellness industry together with global trade visitors through APIEXPO 2025.

In this interview, we have invited Mr. Sven Pelka, the General Manager of EIS/Satisfyer/Funfactory/Triple A Group in Germany, to share his views on the Chinese market and future plans.

API: With the rapid development of the China market and changes in views on sexuality among Chinese citizens, there is a growing demand for pleasure products. What are your opinions on the China market?

Pelka:

China is undoubtedly one of the most dynamic and promising markets for the sexual wellness industry. As societal attitudes toward sexual wellness continue to evolve, we see an enormous opportunity to meet the growing demand with products that prioritize innovation, discretion, and inclusivity.

With our expertise and extensive portfolio, both Satisfyer and FUN FACTORY are well-positioned to contribute to this shift by providing high-quality, accessible solutions that cater to the diverse needs of Chinese consumers, while also offering universally valued benefits such as an unprecedent warranty and unmatched effectiveness.

Our focus on affordability, accessibility, and cutting-edge technology resonates particularly well with a younger generation that values wellness as part of their lifestyle. By leveraging our robust patent portfolio, which is the largest in the industry, along with advanced AI insights, we aim to offer products that are uniquely tailored to the preferences and expectations of this market. At the same time, our products are built to the highest standards with body-safe materials, precision craftsmanship, and German engineering.

We approach the Chinese market with cultural sensitivity, emphasizing education and awareness to destigmatize sexual wellness. Our brand strategies have been devised with the local values in mind—focusing on health, well-being, and the importance of sexual wellness in the overall quality of life.

API: Could you please advise some differences between the China market and the Europe market?

Pelka:

One of the key differences lies in consumer behavior. The Chinese market is very dynamic and evolving rapidly. While there is strong demand for suction toys in both markets, design and functionality are crucial factors in purchasing decisions. With an abundance of options available, consumers are increasingly drawn to products that combine quality with aesthetic appeal—items that not only perform exceptionally but also look visually attractive. In China, cute, playful designs tend to stand out significantly.

Cultural factors also play a critical role. While European consumers are generally more open about sexual wellness, Chinese consumers prioritize discretion and privacy. This creates a strong demand for compact, travel-friendly products with subtle designs that emphasize privacy without compromising functionality.

To meet this demand, we’ve been developing new designs that blend stylish, approachable aesthetics with powerful features, and we’re thrilled to showcase these exciting new launches at APIEXPO 2025!

API : Could you please reveal any future plans for Satisfyer and FUN FACTORY in the China market?

Pelka:

Satisfyer and FUN FACTORY are committed to expanding their presence in China through tailored strategies for this unique market. 

In 2025, we will launch hundreds of new Satisfyer products globally, many of which will cater specifically to the preferences of Chinese consumers with features such as discreet, compact designs and innovative technologies like the Magnetic Power Engine and the Liquid Air Technology.

We are also excited to announce that the award-winning Satisfyer Connect App will soon be available to Chinese consumers as well, offering enhanced, personalized experiences through seamless connectivity with Satisfyer's bluetooth-enabled devices. The app, which has 4 million downloads worldwide, will allow users to access a variety of programs, all designed to elevate intimate moments. 

When it comes to FUN FACTORY, we aim to honor its legacy while also bringing its unique technology, such as pulsators, to the Chinese market at accessible price points. We are proud to introduce the industry's first Lifetime Warranty on all FUN FACTORY sexual wellness devices, showcasing our unwavering confidence in their superior craftsmanship and quality. As leaders in the industry, we’re excited to offer this unprecedented service and to continue delivering the exceptional quality that our customers love. 

By integrating FUN FACTORY’s pioneering approach with Satisfyer’s expertise in affordability and mass-market appeal, we will create a dual-brand strategy that ensures both premium and mainstream audiences in China are catered to. Additionally, we are exploring retail expansion in high-end department stores and sexual wellness boutiques to complement our online presence.

API: What does it mean to you to be the exclusive sponsor of APIEXPO 2025?

Pelka:

Being the exclusive sponsor of APIEXPO 2025 is an honor and a reflection of our commitment to leading the sexual wellness industry on a global scale. It symbolizes our dedication to breaking barriers and destigmatizing sexual wellness while championing innovation and accessibility.

APIEXPO provides an unparalleled platform to engage with industry leaders, retailers, and consumers, while also showcasing our products and sharing our vision for a more inclusive and forward-thinking future. Moreover, it’s an opportunity to highlight how Satisfyer and FUN FACTORY have consistently driven innovation while also adhering to the highest standards of quality, not just in Europe but worldwide, thus helping to shape the future of sexual wellness. Our global team of over 500 experts works tirelessly to keep Satisfyer ahead of the curve, with over 200 new product innovations being launched annually.

API:  APIEXPO is an international trade platform. As the exclusive sponsor of APIEXPO 2025, could you please say something to the global trade visitors?

Pelka:

To all global trade visitors attending APIEXPO 2025, we welcome you to join us in exploring the exciting future of sexual wellness.

At Satisfyer and FUN FACTORY, we are redefining the industry through state-of-the-art technologies, award-winning designs, and a commitment to inclusivity and affordability. Our extensive product range compromises on neither efficiency not quality, fashioned from medical-grade silicone of the highest caliber, approved and certified in all countries of the world, and fitted with batteries that last much longer than their counterparts.

Our partnership with APIEXPO underscores our dedication to advancing this category on a global scale. We believe in not just selling products, but creating experiences that inspire confidence, pleasure, and wellness in every individual.

Come and experience our innovations firsthand, connect with our experts, and discover how together we can define the next era of sexual wellness. 

We look forward to seeing you there!